Zero to Movie in 34 minutes

I've been a loyal Netflix customer for more than 3 months. I originally joined the service to watch 6 seasons of Scrubs (3 DVDs per season), which I did in less than a month. In the 2 months since then, Netflix has provided me with 2 full seasons of It's Always Sunny in Philadelphia, 1 season of Taxi, 2 comedy routines, and 10+ other movies. (I know, I know -- I need a life.)

Anyway, for the first time today, I was left at home without a precious red envelope, so I decided to try out the "Instant DVD" feature of Netflix. Instant my a**. Here is a replay of all the steps it took to go from clicking "Play" to clicking "Play" again to actually watch the movie:

Start time: 7:28pm

  1. Only supports Windows; switch from Mac to Windows
  2. Only supports IE6+; switch from Firefox to IE
  3. Install NetFlix player
  4. Install DRM for Windows Media Player (WMP)
  5. Security update for WMP
  6. Upgrade to WMP11
  7. Upgrade requires validating that Windows is "genuine"
  8. Reboot! (new version of WMP requires restart)
  9. Upgrade random component of WMP to support "Movie Playback"
  10. "You do not have the rights to play this video." click, click click through dialog boxes
  11. Testing connection speed ... and *play*

End time: 8:02pm.

Finally, 11 steps and 34 minutes later (actually a bit longer than 34 minutes, since I didn't actually count steps 1 and 2), I was ready to watch my 90 minute "Instant DVD". True, this is a one-time process and my next instant movie will be more instant. But still, I'm pretty sure they lose a good chunk of users somewhere before step 7. I can't really blame Netflix, though -- if anything, this just proves the brokenness of DRM.

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